Haven't you gone through an overwhelming information wave that felt like you were going right through a big crashing wave on the beaches of Hawaii or the Italian Adria in a storm? Of course one get dizzy, when one tries to swim through the wave with normal breast stroke. A few meters and you probably would struggle and stop.
This overboarding sea of information, especially fueled by social networks like Facebook, XING, LinkedIn and alike seems like crashing on us where we used to swim in calm waters of life and business.
What seems like a brain-overloading for some, is enjoyable fun for others. Quite different as the surfers on the surfs of Hawaii, the "web surfers" however are among the others in a sea that is called "Internet".
So let's not blame them to be different or crazy, even though we maybe don't understand what they are up to. Perhaps they are inventing just the new social innovation for the good of society, corporations or their community.
Let's them explore the waves we don't dare to ride - let their passion drive you as well.